Senior Digital Producer

HBF Employee Benefits

• FREE Corporate Gold Hospital Insurance (for you and your family)
• 3 additional wellbeing days off a year (on top of our standard 20 days annual leave and 10 days personal leave) pro rata
• 2 volunteering days per year
• 18 weeks paid parental leave
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels
• Centrally located CBD office with discounted onsite barista
• Hybrid working arrangements available

About the Role
As a Senior Digital Producer, you will work within the Digital Tribe and be responsible for publishing and maintaining website content, implementing SEO enhancements, executing A/B Testing, and working alongside UX/UI Designers, Developers & Digital Analytics to improve Website User Experience.

Working with a broad set of internal stakeholders, your responsibilities will include:

• Digital Production
• Manage website content and layout updates using HBF’s CMS
• Use HTML, CSS, and Adobe Creative Suite to edit web pages and assets
• Collaborate with UX/UI Designers and Developers on digital solutions
• Website Optimisation
• Conduct regular SEO audits, keyword research and competitor analysis
• Optimise website content and structure for SEO and performance
• Configure and deploy A/B Tests using A/B testing software
• Monitor performance using analytics and SEO tools
• Ensure that published changes are tested and comply with best practices across all browsers and devices
• Campaign Support
• Implement and remove campaign content, product content and member communications
• Support post-campaign reporting and insights
• Operational Risk Management
• Ensure digital content complies with publishing guidelines, risk and compliance processes
• Report issues and support actions to mitigate operational risks
• Contribute to a strong risk-aware team culture

This position is based in Perth on a permanent full-time basis.

About You
We are looking for someone who is self-motivated and passionate with proven experience in digital content publishing and implementing Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO). Our ideal candidate is also self-disciplined with strong attention to detail, and has a continuous improvement mindset.

You will ideally have:

• Significant experience in digital production, with strong CMS skills (Sitecore preferred)
• Proficiency in HTML, CSS, JavaScript, and Adobe Creative Suite (e.g. Photoshop, Figma)
• Experience with SEO best practices, tools (e.g. Google Analytics, Search Console, Ahrefs), and tagging methodologies
• A solid understanding of web accessibility standards and UX principles
• Experience working in agile environments with tools like Jira, Confluence, and Miro
• The ability to interpret digital performance data
• Strong stakeholder management and coordination of internal/external resources
• Tertiary qualifications in a relevant field; industry experience (banking, finance, insurance) is a plus

Keen to Apply?
Great! Applying is as simple and quick as clicking on the “Apply" button to complete your application.

Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police Clearance and verification of working rights in Australia. 

Inclusion and Accessibility
At HBF, we believe in the potential of every individual. We’re committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants.

We want you to Be You, Be Bold, and feel supported every step of the way. If you require any adjustments or alternative formats during the recruitment process, please contact us at careers@hbf.com.au.

To learn more about our commitments visit: Community Initiatives | HBF Health Insurance